Instagram has become a cornerstone of the social presence of many brands, driving profitability to land pages, increasing conversions, and building a committed public.
If your presence on Instagram is not as robust as you would expect, it might be time to learn how to sharpen strategies for Instagram followers to become real organic followers. The bigger your public grows, the greater your opportunities with users, and the more unique experiences you can create for them.
Biodiversity is important: brands sometimes take the easy path to get more followers from Instagram. Pay for the likes and followers’ sites are everywhere, but these shortcuts never worth it because weed-off, low-quality accounts, and interactions regularly update the Instagram algorithm.
1. Optimize your Instagram account
Before you figure out how to gain Instagram followers, one of the important steps is to optimize your account. Think of Instagram’s organic brand as your account’s “homepage.”
Bio example Instagram Link
How do people know the account belongs to your brand without a bio, image caption, a correct user name, or a profile image? But your biography and images on Instagram form the basis of your brand identity. It may appear obvious. The one-way connexion within your bio is your one-stop shop, so it’s essential to optimize your account.
If you don’t know where to link, try Marketing or Product Pages that refer to your Instagram account’s specific keywords, hashtags, or campaigns. It’s OK to link to your homepage – but why not give users a coherent experience from your business to a site? This has lead to the popularity of IG link pages with links to the recent items on a feed of the brand and “bio links,” which help direct the audience towards these links. This includes links to relevant links.
Also, keep your user name search-friendly, meaning that you usually stick with the current brand name. Short it to something your audience will recognize if your company name is longer. Don’t add your username with the number of specific characters and keep it in line with other social media handles you already have.
2. Maintain a consistent calendar of content
The worst thing you can do to try to find Instagram followers is posting content randomly, haphazardly. You don’t want to make them forget that first, they followed you if you are fortunate enough to have users follow you at first.
Keep to a regular schedule in order to combat this. Brands should not typically post more than several times a day to prevent spam but keep it consistent regardless of your cadence. About 200 million Instagram users log in daily, so try publishing a few times during the whole day to build your network even broader.
Indeed, our own research on the best times to post on Instagram indicates the highest number of times for several industries, or in all areas below you can track our research from the best times:
3. Schedule Instagram posts in advance
While the Instagram algorithm has changed to show more content to users, posting can increase the visibility of your posts at the right time by increasing their overall commitment.
Your brand can do many things to increase visibility, and the planning of Instagram content with Sprout Social is now one of them. We can help with our latest tools to easily plan your brand content.
Your team can see campaigns and schedules more efficiently by scheduling content in advance. It’s always clever to build content beforehand and you can reach your audience with our Instagram scheduling tools and maintain a consistent flow of content simultaneously.
4. Get partners and brand advocates to post your content
It’s important to know the value of your audience when you learn how to get more Instagram followers. The larger (organically) your number grows, the more buyers and customers you are interested in.
The best way to keep clients up is to stand and be there in front of them. It is important that you and others are present on your own Instagram. Try to sponsor the content generated by the user in order to feed your brand. Instagram competitions can also be held for a larger audience to bring your brand out. These kinds of campaigns are proving your fans are sufficiently invested in reposting their content or creating an independent UGC.
Another way is to get a lot bigger audience in your handle. Try to work with your industry’s larger Instagram accounts like major influencers to tell your audiences their content.
Just make sure that you have some value. You seem too salesy, the last thing you want to do. Find marketing collaborations and co-marketing plans for your Instagram audience with other companies.
5. Avoid false followers of Instagram
There is an enormous difference between the fake and legitimate followers of an Instagram account. It may seem to tend to buy Instagram followers, but the retroactive effect is above the benefits of organic growth.
Followers of Fake Instagram tend to:
- Deceive new followers: when users come to an Instagram inactive feed with tens of thousands of people, it will reduce the credibility of their account. Trick people not to follow you. Do not trick people to follow you. Build trust for better commitment and long-term relationships.
- Have no ROI: It could seem easier to buy followers, but you won’t get anything from your bot or new followers. For a reason – like what you post or the company in general, people follow Instagram brands. These are actual expenditures that provide your business with monetary value.
Real people can share, comment, and talk to your Instagram posts. In addition, if someone reacts on the other side, these users enjoy it.
Lush Cosmetics, for example, takes time to answer various questions about products that lead the user to return, follow, or possibly share with others. These interactions are always more important than an inactive set of followers.