When you have a potential health issue, do you turn to the internet as your first port of call? If the answer is yes, you’re not alone. It’s for this reason that health is one of the most popular blog niches of all time, and this isn’t going to change any time soon. With that said, because of the popularity of health content, there is a lot of competition in the blogosphere. As a new blogger, making your website and content stand out is much harder than it was a decade ago, so you’ll need to set it up for success from the beginning.
In this article, we’re going to share five tips for success in the health blog niche.
1. Narrow the Niche Down
The first tip, and perhaps the most important, is to think about what specifically about healthcare interests you and make this the focus of your blog. While there are some health websites that cover everything, these are predominantly those that have been around since the early days of blogging. If you try to do this with a new blog, you’ll struggle due to how “generic” your content is.
Luckily, there are a lot of different health niches to choose from. Perhaps you have experience with child psychology, skin care, nutrition, or sexual health? Maybe it’s substance abuse that interests you, or alternative healthcare treatments? Whatever it is, make sure it’s something that you have enough knowledge about to not only write a lot of content, but also to keep your interest in the long term.
2. Advertise Your Qualifications
As mentioned above, the health niche is incredibly popular. This is partly because writing generic content in the niche is relatively easy for content writers, but also because, when done well, it can be financially successful. However, because of these two things, a lot of health blogs are just not very trustworthy. How many times have you stumbled across a webpage only for the content to be unintelligible or just downright wrong? If you’re anything like us, you know it’s not exactly a rare occurrence. Because of this, it’s a good idea to advertise your qualifications to build up trust with your audience.
If you don’t have any qualifications in the healthcare niche, it could be worth doing some research to see what you can obtain before you launch your blog. Baylor University’s online BSN programs for non nurses are a good idea if you want to achieve a reputable degree in a short amount of time. However, there are plenty of other courses too that can be completed relatively quickly, especially in the fitness and beauty niches. Take a look at your online options and also at your local college and, once qualified, make this qualification clear on your website and social media pages.
3. Develop a Content Plan
A content plan is a must if you want to succeed in the health blog niche. The best way to do this is with a content calendar. Think about how often you want to publish new content and then create a calendar which details the dates and the topics you want to cover. You can do this very simply using a spreadsheet, but you’ll also find specialized content planning and project management tools online, which may be a better fit for you.
When planning your content, you’ll want to come up with the topic or title of your blog posts, as well as a list of keywords to include (the Google Keyword tool can help with this). Some people find it helpful to also include header and basic content ideas for each post as well. Finally, it’s a good idea to include links of similar blog posts online which can help serve as inspiration before you sit down to write.
4. Make Sure Your Blog Looks Professional
You might be able to start off with a .blogspot blog in some niches, but this just won’t cut it in the healthcare niche when trust is everything. Instead, you’ll want to purchase hosting and a domain name, and build your site to perfection before you even think about publishing your first piece of content. This doesn’t have to be difficult, and even beginners will be able to navigate the WordPress one-click-install options that most hosting companies offer these days.
In addition to building the basic blog, you’ll also want to ensure your mailing list, social media pages, and share buttons are all in place before you launch. Set up Google Analytics too, so that you can track how many people visit your site and how they found you.
5. Think Outside the Box
Finally, one last tip is to think outside the box. Creating a health blog is one thing, but turning into a success is quite another. Don’t just stick a ton of pop-up ads on the homepage and expect to make money. Instead, you’ll want to think about how you can generate an income from your individual content pages. Perhaps you could focus on lead generation to encourage people to sign up for your mailing list, or maybe affiliate marketing may be more your thing. You might also want to branch out into eBook writing or video creation in order to reach a broader audience and bring in money from other avenues.
It’s worth networking with other experts in your niche as well. Ask them to create content for your website and do the same for them. This is a great way to get your name out there to the wider web and build success and credibility. Facebook Groups and LinkedIn are two great places to meet other bloggers in your niche. Again, if you have a healthcare qualification, you will find this much easier than if you’re a generic blogger.
Starting a successful health blog in 2021/22 will be difficult, but it’s not impossible. Keep the above tips in mind and hopefully you’ll achieve your dreams.