Email leads are email addresses of your customers or your website visitors that you have collected through an opt-in form and you use for the promotion of your brand and products. The truth is one cannot ignore the importance of building up email leads in this era of digitalization.
Email lead count represents the number of people who have shown interest in your products or services. Simply put, business email lists or email leads can assist in increasing traffic to your website and as well as increase your sales.
With that in mind, a targeted email marketing list building should be part of any digital marketing strategy because it yields one of the highest returns on investment (ROI). We will look at how you can acquire data lists from reliable companies and how you can go about creating your own.
Building a Targeted Email Marketing List
Building a targeted email marketing list is essential to the digital marketing campaign of any business; however, it is not an easy task – it requires time, patience, resources, and a strategy. We have mentioned five points below that will help you in creating a list:
- Build a Marketing Persona
Before you start building up your email list, it is of crucial importance that you know your customers. Therefore, it is highly recommended that you build a profile of your customer – this can include factors like age group, gender, profession, hobbies, and interests, etc.
A marketing persona is a model person that represents the entire targeted customers of your business. Having detailed the qualities of your target audience, you can work on a strategy that would appeal to them.
- Encourage Subscription on your Homepage
The homepage of your website is usually the first place your visitors see unless you have promoted other landing pages. Regardless, you should not lose the opportunity to invite them to subscribe to your emails or newsletter. A visitor subscribing to your email means they are interested in what you offer and will be a part of creating your email data list.
We would suggest that the homepage of your business website should itself be a massive invitation to your audience for the subscription of your promotions and offers. It should be designed in a manner that would make them want to subscribe.
- Use Enticing Popups
Inviting your customers to subscribe somewhere between your content may not be a great idea because not everyone is going to read through all of it. Captivating popups that jump on the pages of your website or social media pages are bound to get any visitor’s attention. The use of these popups will get your business noticed and will ultimately lead to subscriptions.
However, the use of popups should be used wisely by giving an option to the visitor to permanently close the popup. Consistent and too many popups can have an adverse effect and drive visitors away.
- Create Search Engine Optimized Compelling Blogs
For building up a massive email list, you need genuine traffic on your website. This job can be best done by creating SEO oriented content that is easily ranked on search engine result pages (SERP).
Now that you have got your page on the top, what else do you want to happen? You want your customers to open your business web page and read through it. For this purpose, you need compelling content with catchy headings; these headings will keep the visitors engaged.
- Create Lead Magnets
Lead Magnet is a digital marketing strategy in which you attract your customers to subscribe by give-aways. You may also use discounts on your services or products; the chance to save money on a service or product a person is interested in is a lucrative offer. Hence, don’t ignore this point when trying to build your business mailing lists.
Having mentioned some of the things that need to be done to create lists, you might have reached the same conclusion we told about in the introduction, and that is it takes time and resources to build up a significant data list.
However, sometimes we don’t have the luxury of time; luckily there are options to purchase targeted business lists from specialized companies like List Giant. These specialized companies are the best place to buy email lists since they make sure the leads are fresh and up to date.
Getting an initial boost from the purchased data lists, you can also choose to set up a hybrid system that includes the steps mentioned in this article to build upon the list that you bought.